PROGRAM OVERVIEW
The Bachelor of Business Administration (BBA) program is a three-year undergraduate degree designed to provide a strong foundation in business principles, management practices, and leadership skills. This program combines theoretical knowledge with practical insights to prepare students for successful careers in various business sectors, including finance, marketing, human resources, and entrepreneurship. With a focus on innovation, strategic thinking, and ethical leadership, the BB
Key Features
Comprehensive Curriculum: Offers a wide range of courses in management, marketing, finance, human resources, operations, economics, and business law, ensuring a well-rounded business education.- Practical Learning: Provides hands-on experience through internships, live projects, and case studies, enabling students to apply business concepts to real-world challenges.
- Skill Development: Focuses on enhancing key competencies such as leadership, communication, problem-solving, decision-making, and teamwork, essential for future business leaders.
- Industry Exposure: Students benefit from interactions with industry experts, internships in leading organizations, and participation in business events, workshops, and seminars to bridge the gap between theory and practice.
- Cutting-Edge Infrastructure: Equipped with modern classrooms, business labs, and access to the latest business tools and technologies, ensuring students receive a contemporary and relevant education
- Expert Faculty: A team of experienced faculty members with strong academic and industry backgrounds, offering personalized guidance and mentorship to students.
- Entrepreneurship Focus: Encourages innovation and entrepreneurship through specialized courses and incubators, nurturing future business owners and leaders.
- Global Perspective: Prepares students for global careers by integrating international business practices, cultural awareness, and global market dynamics into the curriculum.
- Career Outcomes: Graduates of the BBA program have gone on to excel in roles such as business analysts, marketing managers, financial advisors, human resource professionals, and entrepreneurs, or have pursued higher education in business management (MBA) at prestigious institutions.
Eligibility
- A pass at the +2 level (Karnataka PUC / ISC / CBSE / State Boards) from any recognized Board in India.
- Students must have a minimum of 50% marks in class 12 to be eligible for admission.
- The merit is calculated based on the candidate’s performance in the qualifying exam (12th).
VISION
“To be the Department of Excellence by contributing for achieving proficiency in the field of Management by developing future professionals and entrepreneurs through continuous competency building”.
MISSION
“The Management Department will transform lives and serve society by creating knowledge base, educating and executing knowledge to work with honesty and excellence”.
Program Outcomes
- PO 1: Explain the principal theories and concepts in core disciplines of study.
- PO 2: Decipher real time problems to offer feasible solutions
- PO 3: Apply critical thinking, analytical skills and domain specific knowledge for data driven decisions
- PO 4: Exhibit leadership qualities and effectively collaborate with diverse teams to achieve the set outcomes
- PO 5: Communicate proficiently in both oral and written format for professional and personal needs
- PO 6: Design and participate in activities to promote ethical practices and social sensitivity.
- PO 7: Apply managerial frameworks and quantitative techniques to design optimum solutions that improve organizational performance
- PO 8: Demonstrate an entrepreneurial mindset, equipped with the skills to identify market opportunities, innovate solutions, and evaluate potential business ventures.
Value Added Course
- Digital Marketing – This course covers SEO, social media marketing, PPC, email marketing, and analytics to enhance online brand presence and engagement
- Advanced Excel – Focuses on data analysis, pivot tables, macros, and advanced formulas to improve business decision-making and efficiency.
- Tally – Provides hands-on training in accounting software, covering GST, inventory management, and financial reporting for business applications.
- Mock Stock Market – A practical simulation to help students understand stock trading, investment strategies, and market analysis.
- Retail Management – Covers supply chain, merchandising, customer relationship management, and store operations in the retail sector.
- Corporate Communications – Develops professional communication skills, including business writing, public speaking, and interpersonal skills for corporate success.
- Leadership Skills – Focuses on strategic thinking, decision-making, team management, and conflict resolution to build effective leadership capabilities.
- Tableau – Teaches data visualization and analytics, enabling students to create interactive dashboards and gain insights from data.
- Power BI – Equips students with data modeling, visualization, and business intelligence techniques for informed decision-making.
Name: Dr. Kiran L Maney
Designation: School of Commerce and Management and HOD
Qualification: BEd MBA PhD CIM - UK,IIBx - MM
Teaching Experience: 20 Years
Name: Dr Ajit Deva
Designation: Associate Professor
Qualification: MBA PhD
Teaching Experience: 22 Years
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Name: Mr. Kiran Anandan
Designation: Associate Professor
Qualification: MCom (Phd) NET KSET
Teaching Experience:10 Years
Name: Mr. Vinod Kumar
Designation: Assistant Professor
Qualification: MCom (Phd)
Teaching Experience: 10 Years
Name: Ms. Aswini Sirur
Designation: Assistant Professor
Qualification: MCom (BEd)
Teaching Experience: 6 Years
Name: Ms. Miriam Princy
Designation: Assistant Professor
Qualification: MCom KSET
Teaching Experience: 1 Year
| Sl No | Event Name | Date | Brochure |
| 1 | IBM ICE Day | 18-10-2024 | View |
| 2 | IBM Business Analytics | 19-02-2025 | View |
| 3 | Study abroad | 12-03-2025 | View |
| 4 | Gender sensitivity | 07-03-2025 | View |
| 5 | Hustle Hunt 1.0 | 11-03-2025 | View |
| 6 | Jugaad Junction 1.0 | | View |
| 7 | NGO visit | | View |
| 8 | NISM | 03-02-2025 | View |
I SEMESTER
| Subjects | Paper | Working hrs (L+T+P) | Duration of Exam (hrs.) | IA Marks | University Exam Marks | Total Marks | Credits |
| Part 1 Languages | Language - I: Indian & Foreign Languages | (3+1+0) 4 | 3 | 20 | 80 | 100 | 3 |
| Language – II : English | EL-1.2 (3+1+0) 4 | 3 | 20 | 80 | 100 | 3 |
| Part 2 Core Papers | Fundamentals of Accounting | BBA-1.1 - 4 | 3 | 20 | 80 | 100 | 4 |
| Management Dynamics | BBA-1.2 - 4 | 3 | 20 | 80 | 100 | 4 |
| Business Environment | BBA-1.3 - 4 | 3 | 20 | 80 | 100 | 4 |
| Quantitative Analysis for Business | BBA-1.4 - 4 | 3 | 20 | 80 | 100 | 4 |
| Part 3 Compulsory | Environmental Studies (EVS) | EVS-1 - 2 | 1 | 20 | 30 | 50 | 2 |
| Total Credits | 650 | 24 |
II SEMESTER
| Subjects | Paper | Working Hrs (L+T+P) | Duration of Exam (hrs.) | IA Marks | University Exam Marks | Total Marks | Credits |
| Part 1 Languages | Language - I: Indian & Foreign Languages | L-2.1 (3+1+0) 4 | 3 | 20 | 80 | 100 | 3 |
| Language – II : English | EL-2.2 (3+1+0) 4 | 3 | 20 | 80 | 100 | 3 |
| Part 2 Core Papers | Financial Accounting | BBA-2.1 - 4 | 3 | 20 | 80 | 100 | 4 |
| Marketing Dynamics | BBA-2.2 - 4 | 3 | 20 | 80 | 100 | 4 |
| Organization Behaviors | BBA-2.3 - 4 | 3 | 20 | 80 | 100 | 4 |
| Data Analysis for Business Decisions | BBA-2.4 - 4 | 3 | 20 | 80 | 100 | 4 |
| Part 3 Compulsory | Computer Accounting - Tally Prime (CATP) | Job Skill - 1 CA TP (1+0+2) 2 | 1 | 20 | 30 | 50 | 2 |
| Total Credits | 650 | 24 |
III SEMESTER
| Subjects | Paper | Working Hrs (L+T+P) | Duration of Exam (hrs.) | IA Marks | University Exam Marks | Total Marks | Credits |
| Part 1 Languages | Language - I: Indian & Foreign Languages | L-3.1 (3+1+0) 4 | 3 | 20 | 80 | 100 | 3 |
| Language – II : English | EL-3.2 (3+1+0) 4 | 3 | 20 | 80 | 100 | 3 |
| Part 2 Core Papers | Corporate Accounting | BBA-3.1 - 4 | 3 | 20 | 80 | 100 | 4 |
| Financial Management | BBA-3.2 - 4 | 3 | 20 | 80 | 100 | 4 |
| Banking Operations and Innovations | BBA-3.2 - 4 | 3 | 20 | 80 | 100 | 4 |
| Financial Institutions and Regulatory Bodies | BBA-3.3 - 4 | 3 | 20 | 80 | 100 | 4 |
| Part 3 Compulsory | Constitution of India (CI) | CI-1 - 2 | 1 | 20 | 30 | 50 | 2 |
| Total Credits | 650 | 24 |
IV SEMESTER
| Subjects | Paper | Working Hrs (L+T+P) | Duration of Exam (hrs.) | IA Marks | University Exam Marks | Total Marks | Credits |
| Part 1 Languages | Language - I: Indian & Foreign Languages | L-4.1 (3+1+0) 4 | 3 | 20 | 80 | 100 | 3 |
| Language – II: English | EL-4.2 (3+1+0) 4 | 3 | 20 | 80 | 100 | 3 |
| Part 2 Core Papers | Elements of Costing | BBA-4.1 - 4 | 3 | 20 | 80 | 100 | 4 |
| Production and Operation Management | BBA-4.2 - 4 | 3 | 20 | 80 | 100 | 4 |
| Business Research Methodology | BBA-4.3 - 4 | 3 | 20 | 80 | 100 | 4 |
| Human Capital Management | BBA-4.4 - 4 | 3 | 20 | 80 | 100 | 4 |
| Part 3 Compulsory | Corporate Communication (Job Skill - 2) | CC (1+0+2) 2 | 1 | 20 | 30 | 50 | 2 |
| Total Credits | 650 | 24 |
V SEMESTER
| Subjects | Paper | Working Hrs (L+T+P) | Duration of Exam (hrs.) | IA Marks | University Exam Marks | Total Marks | Credits |
| Part 1 Core Papers | Entrepreneurship Management | BBA-5.1 - 4 | 3 | 20 | 80 | 100 | 4 |
| Industrial Relations | BBA-5.2 - 4 | 3 | 20 | 80 | 100 | 4 |
| Direct Taxation | BBA-5.3 - 4 | 3 | 20 | 80 | 100 | 4 |
| Stock and Commodity Markets | BBA-5.4 - 4 | 3 | 20 | 80 | 100 | 4 |
| Part 2 Elective Papers | Elective - 1 | BBA-5.5 - 4 | 3 | 20 | 80 | 100 | 4 |
| Elective - 2 | BBA-5.6 - 4 | 3 | 20 | 80 | 100 | 4 |
| Part 3 Compulsory | Internship Learning (IL) - Job Skill 3 | IL | - | 50 | - | 50 | 2 |
| Total Credits | 650 | 26 |
VI VI SEMESTER
| Subjects | Paper | Working Hrs (L+T+P) | Duration of Exam (hrs.) | IA Marks | University Exam Marks | Total Marks | Credits |
| Part 1 Core Papers | Goods and Services Tax | BBA-6.1 - 4 | 3 | 20 | 80 | 100 | 4 |
| International Business | BBA-6.2 - 4 | 3 | 20 | 80 | 100 | 4 |
| Business Regulations | BBA-6.3 - 4 | 3 | 20 | 80 | 100 | 4 |
| Strategic Management | BBA-6.4 - 4 | 3 | 20 | 80 | 100 | 4 |
| Part 2 Elective Papers | Elective - 1 | BBA-6.5 - 4 | 3 | 20 | 80 | 100 | 4 |
| Elective - 2 | BBA-6.6 - 4 | 3 | 20 | 80 | 100 | 4 |
| Part 3 Compulsory | Research Project (RP) - Job Skill 4 | - | - | 80+20 (Project & Viva) | - | 100 | 4 |
| Total Credits | 700 | 28 |
BBA Elective Courses
| Semester No. | Paper Code | Title of the Paper |
| FINANCE GROUP - 1 |
| V | BBA -5.5 EL-1 | Modern Investment & Portfolio Management |
| V | BBA -5.6 EL-2 | Corporate Valuation and Restructuring |
| VI | BBA -6.5 EL-3 | Financial Risk Management |
| VI | BBA -6.6 EL-4 | International Finance |
| MARKETING GROUP - 2 |
| V | BBA -5.5 EL-1 | Consumer Behavior |
| V | BBA -5.6 EL-2 | Sales & Distribution Management |
| VI | BBA -6.5 EL-3 | Advertising Management |
| VI | BBA -6.6 EL-4 | International Marketing Strategy |
| HUMAN RESOURCE GROUP - 3 |
| V | BBA -5.5 EL-1 | Compensation Management |
| V | BBA -5.6 EL-2 | Strategic Human Capital Management |
| VI | BBA -6.5 EL-3 | Performance Management |
| VI | BBA -6.6 EL-4 | Cross Cultural Management |
| INTERNATIONAL BUSINESS - 4 |
| V | BBA -5.5 EL-1 | Foreign Trade Policy |
| V | BBA -5.6 EL-2 | Global Business Environment |
| VI | BBA -6.5 EL-3 | Export-Import Documentation & Logistics |
| VI | BBA -6.6 EL-4 | International Finance and Foreign Exchange Management |
| DATA ANALYTICS - 5 |
| V | BBA -21 EL-1 | Big Data Analytics |
| V | BBA -22 EL-2 | Marketing Analytics |
| VI | BBA -27 EL-3 | Supply Chain Analytics |
| VI | BBA -28 EL-4 | Human Capital Analytics |
